If you’re spending budget on Facebook Ads and other paid channels, it's critical to achieve a healthy customer acquisition cost (CAC). According to FSB, the average CPA for Facebook ads is $18.6.
This, along with consumer’s lack of trust in advertising, and it's no wonder paid acquisition is difficult. In fact, 47% of consumers use ad-blocking because they feel ads are annoying or irrelevant, and 44% agree that they’re too intrusive.
So, how can you attract leads, users and customers at a lower CPA? How do you build trust with buyers and consumers who are sick of aggressive marketing messages?
To get past the noise, give your audience something they truly value. Empowering them, sharing stories and helping them achieve their goals is the best way to overcome acquisition hurdles.
Use content to fuel your acquisition efforts, and you’ll not only build an audience faster, but be able to nurture them through a channel you own: email.
We’ve used this approach to generate an average of ~5,000 leads a monthfor a fintech client, and reduced CPA dramatically - all thanks to content and stronger ad creative.
Our process takes a proven content marketing methodology and applies it to paid media We start by getting an understanding of your audience, creating content that they’re willing to take action for.
Audience targeting is based on interests, ensuring we’re capturing people who are interested in a) your content and b) your products or services. Landing pages are crafted using the language they speak - which is why we see an average 40%+ conversion rate across campaigns.
Finally, we help you nurture that audience into paying customers. Using proven email marketing and automation principles, we solidify relationships and help you build a brand people love.
Curious about what we do to get these results?
Working with Grizzle has been a dream come true for me. No other content vendor I’ve worked with has been better than Grizzle. Having someone I can rely on to deliver high-quality, SEO-friendly content consistently has been essential for success.
Chandal Nolasco da Silva, Content Director
Grizzle has helped me earn tremendous SEO results. They're brilliant, professional, and most important of all - always make life easier for me and make me look good in front of my boss. That’s what a services partner should do.
Gaetano di Nardi, Head of Demand Gen
Working with Grizzle was a breeze. They are pros who know exactly what they’re doing and have a modern marketing playbook that gets results. Grizzle’s content quality is top-notch, and their work contributed to our SEO and PR efforts.
David Fallarme, Marketing Director
Grizzle got our message to a wider audience, securing several #1 positions on Google for competitive keywords and boosting SEO traffic. We connected with prominent influencers, and one particular blog post generated a near-6 figure deal.
James Harris, CEO
We operate on a set monthly fee, with the option to cancel any time you like. Our methodology takes care of everything, from content creation to ad creative and optimization.
Starting at £3,000 /MO