Get Better Results From Paid Acquisition

Done-for-you content marketing, customer acquisition and lead generation service

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If you’re spending budget on Facebook Ads and other paid channels, it's critical to achieve a healthy customer acquisition cost (CAC). According to FSB, the average CPA for Facebook ads is $18.6.

This, along with consumer’s lack of trust in advertising, and it's no wonder paid acquisition is difficult. In fact, 47% of consumers use ad-blocking because they feel ads are annoying or irrelevant, and 44% agree that they’re too intrusive.

So, how can you attract leads, users and customers at a lower CPA? How do you build trust with buyers and consumers who are sick of aggressive marketing messages?

Content-Driven Acquisition

To get past the noise, give your audience something they truly value. Empowering them, sharing stories and helping them achieve their goals is the best way to overcome acquisition hurdles.

Use content to fuel your acquisition efforts, and you’ll not only build an audience faster, but be able to nurture them through a channel you own: email.

We’ve used this approach to generate an average of ~5,000 leads a monthfor a fintech client, and reduced CPA dramatically - all thanks to content and stronger ad creative.

How It Works

Our process takes a proven content marketing methodology and applies it to paid media We start by getting an understanding of your audience, creating content that they’re willing to take action for.

Audience targeting is based on interests, ensuring we’re capturing people who are interested in a) your content and b) your products or services. Landing pages are crafted using the language they speak - which is why we see an average 40%+ conversion rate across campaigns.

Finally, we help you nurture that audience into paying customers. Using proven email marketing and automation principles, we solidify relationships and help you build a brand people love.

Here's What You Get

Curious about what we do to get these results?

  • Lead Magnets & Offers: Ebooks and email newsletters jam-packed with value. We’ll create high-quality content your audience is hungry for.
  • Landing Pages: Copy and design that’s proven to get results. We’ll ensure that your targeted traffic converts.
  • Ad Management: Paid acquisition is a fast-paced game. We’ll handle your ad campaigns and creative on Google Ads, Facebook Ads and more.
  • Blog Posts: There’s plenty of opportunity to repurpose your lead magnets into other forms of content. We’ll create blog content that contributes to your SEO efforts and diversifies your content portfolio.
  • Email Marketing: What happens to someone once they convert? To nurture subscribers into customer, we'll ceate an email marketing system that strengthends your brand.
  • Conversion Rate Optimization: The results we get are possible due to constant experimentation. We’ll optimize your ads, landing pages and offers to ensure we reach your goals.

Working with Grizzle has been a dream come true for me. No other content vendor I’ve worked with has been better than Grizzle. Having someone I can rely on to deliver high-quality, SEO-friendly content consistently has been essential for success.

Chandal Nolasco da Silva, Content Director

Grizzle has helped me earn tremendous SEO results. They're brilliant, professional, and most important of all - always make life easier for me and make me look good in front of my boss. That’s what a services partner should do.

Gaetano di Nardi, Head of Demand Gen

Working with Grizzle was a breeze. They are pros who know exactly what they’re doing and have a modern marketing playbook that gets results. Grizzle’s content quality is top-notch, and their work contributed to our SEO and PR efforts.

David Fallarme, Marketing Director

Grizzle got our message to a wider audience, securing several #1 positions on Google for competitive keywords and boosting SEO traffic. We connected with prominent influencers, and one particular blog post generated a near-6 figure deal.

James Harris, CEO

What's the investment?

We operate on a set monthly fee, with the option to cancel any time you like. Our methodology takes care of everything, from content creation to ad creative and optimization.

Starting at £3,000 /MO

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