Amplify your content, generate server-breaking traffic and place your brand top-of-mind. Learn more about the methodology below.
On top of creating great content, the biggest challenge for marketers is delivering it to the people who will find it most valuable. So much content gets produced that generates very little traction, meaning hours crafting the perfect blog post go to waste.
According to Forbes, only 26% marketers are investing in content distribution – even though more than half believe they need to. Furthermore, almost 3 million blog posts are published every single day. The amount of noise being made makes it harder to get your content out there.
The problem is, people are more empowered than ever to ignore content they have no interest in. As the noise made from content marketing gets louder, people are turning more towards credible sources and the people they trust for content recommendations.
So, how can you effectively promote your content to expand your audience, establish your brand top-of-mind in your industry and generate the kind of traffic that can break web servers?
A comprehensive content distribution strategy is the fastest and most effective way to get the attention of your audience. It means tapping into new amplification channels and reaching out directly to those who will find your content most valuable.
When done right, a strong content distribution strategy can amplify your best content to drive leads and sales. Many marketers rely only on Facebook, Twitter and email marketing to get the word out. Unless you have a very engaged audience on those platforms, then this won’t be enough.
This is why we created our Content Distribution methodology. It’s designed to identify the key channels where your audience can be found, tapping into communities, intelligent repurposing, paid amplification and an effective outreach system to generate results.
For example, we created a blog post titled “5 B2B Marketing Strategies for 2015” and distributed it out to the marketing community. To this day, it still ranks #1 on Google for the term “b2b marketing strategies”.
This is a competitive keyword, and was achieved by tapping into marketing communities in an intelligent and contextual manner. And we did it without a single ounce of linkbuilding outreach.
Our distribution solution works because we identify where your audience can be found and distribute your content out to them in an intelligent manner. We don’t spam communities or use stale outreach templates. We work within the context of that channel to add value to the audience.
We begin by understanding your audience and buyer personas. From here, we create a content distribution system tailored to your content. Channels include LinkedIn Groups, forums, Quora, industry communities, intelligent outreach, distribution networks and paid amplification.
From here, we rigorously test every channel to ensure we generate the best results. Every month we test new channels and double-down on those that generate the best results.
The best part? It’s unlimited. Send us a newly published blog post and we’ll get to work. As long as it falls within our fair usage policy, you can send us as much content as you like.
We operate on a set monthly fee, with the option to cancel any time you like. Our methodology takes care of everything, from indentifying channels to outreach and content repurposing.
One Methodology, Starting at $1495 /PM