Email Marketing Services for B2B and SaaS

Generate leads, increase trial conversions, and build an owned audience.

An email strategy for revenue and retention

Email remains one of the most effective marketing channels available for SaaS companies. But most don’t use it to its full potential, starving users of great content and product experiences

We’ll help you create email marketing systems that capture more users, guide them through the product journey, and deliver more “aha! moments.”

SmileBack x Grizzle

How we helped SmileBack reduce time-to-value and increase trial-to-paid conversions from 37% to 49%.

Our email marketing capabilities

Email Marketing Strategy

We’ll produce an email marketing roadmap to help you nurture and convert more leads into trials, demos, and subscribers.

Copy & Campaigns

Conversion-driven email copy that drives action. We’ll produce email campaigns that your audience can’t wait to open.


Build your own platform through email newsletters. We’ll turn your newsletter into a media tool to drive awareness and trust.

Customer Journey Mapping

We’ll map your user journey and gain a deep understanding of how customers get value from your product.

Product Onboarding

Workflows and sequences to help your users get to value, fast. We’ll help you identify their biggest “aha! moments” and deliver the product marketing content they need to get to value.

Nurture your audience with branded newsletters

Capturing your audience through search and social media is critical for organic growth success. But it’s just the first stepping stone.

Newsletters allow you to build an "owned platform" and connect with your audience on your terms.

Foster a community around content and media. Tailor your user experience to help customers get the most from your product.

How we work

Our email marketing methodology caters to all stages of the funnel. We’ll segment your users, determine how email will help them get to value, and identify the biggest sticking points preventing them from achieving their JTBD.

We’ll then map your user journey and produce email copy, newsletters, and campaigns to help you hit your biggest retention and activation goals.

Why Grizzle

What makes our email marketing services different:


We don’t just write great email content, we know what makes users tick and we’ll use that expertise to drive results.

Bespoke Packages

Whether you’re a startup, scaleup, or enterprise—we’ll help you reach your goals with bespoke productized service plans tailored to your needs.

SaaS Marketing Experts

We’ve helped countless SaaS and tech companies achieve explosive growth through email marketing. Let’s do the same for you.

From the blog

SaaS marketing and organic growth advice:

How to create product-led content that converts users

Transform SEO traffic into customers



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How to generate backlinks with unique content formats

Generate links with creative and data-driven content

Digital PR


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How Pipedrive increased search traffic 50% by scaling their content marketing program

Grizzle helped Pipedrive to accelerated quality content production while refreshing and distributing existing content



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Why clients
love working with us

Working with Grizzle has been a great experience. They've helped us scale up our content production, folding in seamlessly with our internal content operations. All while maintaining a high standard of content quality.

Kyle Byers
Director of Organic Search

For years I'd been searching for a content partner like Grizzle knowing how valuable such a service would be. No other content vendor I've worked with before has been better. Having someone I can rely on to deliver high-quality, SEO-friendly content consistently has been essential for success.

Chandal Nolasco da Silva
Content Director

Grizzle’s approach to product-led content is unique, intelligent and highly effective. The content they’ve created for SmileBack is excellent. It provides significant value to our very niche audience, driving outcomes for our business both in terms of increased conversions from lead-to-subscriber and increased product adoption within our customer base. With Grizzle, content has become a key pillar of our sales and CRM strategies.

Andrew Wallace
Managing Director

Grizzle's end-to-end solutions help us rank content in a highly competitive market. They're completely on our wavelength, providing us with high-quality content and distribution services that drive traffic and user sign-ups.

Christan Westcott
Head of Inbound Marketing

Grizzle has helped me earn tremendous SEO results. They're brilliant, professional, and most important of all - always make life easier for me and make me look good in front of my boss. That’s what a services partner should do.

Gaetano Dinardi
Director of Growth Marketing

Working with Grizzle is a breeze. They are pros who know exactly what they’re doing and have a modern marketing playbook that gets results. Grizzle’s content quality is top-notch, and their work directly contributed to our SEO and PR efforts.

David Fallarme
Marketing Director

Get a free content marketing & SEO session

Thank you! We'll be in touch within two working days. In the meantime, check out the blog.
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