The Three Axioms of Content Marketing

Writing and creating content is an art in itself. But to critically analyze, fine-tune, and elevate another content marketer's work? That requires a special blend of expertise and a deep understanding of the industry's nuances.

Enter the Three Axioms of Content Marketing. Tommy Walker shares guiding principles that now steer his editing and content crafting.

In this webinar, you’ll learn:

• Why developing a good premise will get you 80% of the way there with content
• Why content is a form of social currency
• Why decisions are made in channels that can't be measured

Whether you're just starting out or you've been in the game for years, understanding these axioms can redefine your approach and elevate your content marketing strategy.

About the speaker

Tommy Walker is the founder of The Content Studio, a content marketing consultancy for Fortune 500 companies and high-growth. He is also the host of The Cutting Room, a show where he interviews marketing leaders from industry-leading companies like AirTable, Vimeo, Docusign and more about their content marketing philosophy, process, and pre-game, before they edit an article live. Before starting The Content Studio, he was the first marketing hire at Shopify Plus, Global Editor-in-Cheif at QuickBooks, and has consulted with brands like GoDaddy, LinkedIn, Vimeo, and Twitch.

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