Maker Mixtapes is all about the marketers, creators, and entrepreneurs doing impressive things in their field. From content marketing to YouTube, SaaS to retail; it's our job to dissect their success.START LISTENING
Jason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B brands should be experimenting with channels like Twitch.
Kerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much much more. Here, we talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
Kristen LaFrance is Head of Resilient Retail at Shopify, a show dedicated to sharing real stories of struggle and breakthrough that retail business need right now. Here, Kristen doesn't hold back on her podcast production process, as well as the importance of having a premise for your show, and setting your guests up for success.
Erin Ellis is the Content Marketing Manager at Vidyard, an online video platform. Here, we talk all about her start in the world of content marketing with a focus on sales enablement, Vidyard's approach to content production & distribution, and how she empowers other creators within the organization to get involved in marketing.
Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.
Josh Lachkovic is the founder of The Wine List, a subscription service that lets you discover rare bottles while learning the fundamentals of wine as you taste. Here, we talk about his time leading growth at Thriva, building out a team that still excels today. We also dive into why he started The Wine List, as well as the story behind their recent crowdfunding campaign.
Kameron Jenkins is the Content Lead at Shopify, where she's currently in charge of growing their Retail arm through content marketing & SEO. We talk about her approach to content marketing and, more fascinatingly, her journey to becoming a marketing leader. This episode is a must for anyone looking to start or advance their career in marketing
Gaetano DiNardi is the Director of Growth at Nextiva. Gaetano and I have worked together on several occasions over the years, and I knew this conversation was going to be full of gold. We talk about demand generation made simple, an acquisition-first SEO approach, and why his team has ditched quarterly marketing plans in favour of bi-weekly sprints.
Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.
Elise Dopson is a freelance content writer and founder of Peak Freelance. In this episode, we chat about refreshing content to get better results, finding the right angle or niche for a new blog, and how to become a stronger writer.