How to Build Well-Oiled Content Marketing Systems

At Grizzle, we've worked with dozens of writers and clients alike. As a result, we’ve created and refined a well-oiled content operations machine. In this episode, we lift the hood on our content operations and editorial systems.

You’ll learn:

  • How to find and hire great content writers
  • The hiring processes we use to evaluate content talent fairly
  • How to polish content into high-performing blog posts, ebooks etc.
  • The importance of detailed feedback
  • What our content operations tech stack looks like

Meet the makers

Maker Mixtapes is a podcast about the entrepreneurs, creators, and marketers building impressive things in their field. From content marketing to YouTube and growth, agency life to e-commerce and SaaS, this podcast aims to dissect and share lessons from their success.

Listen to Erica and other episodes from the brightest minds in tech and business on Spotify or Apple Podcasts.


Erica Schneider

Head of Content, Grizzle


Tom Whatley

Founder & CEO, Grizzle