How to Build Well-Oiled Content Marketing Systems

Over the last two years, Erica and I have worked with dozens of writers and clients. As a result, we’ve created (and continuously improve upon) a well-oiled content operations machine. In this episode, we lift the hood on our content operations and editorial systems.

You’ll learn:

  • How to find and hire great content writers
  • The hiring processes we use to evaluate content talent fairly
  • How to polish content into high-performing blog posts, ebooks etc.
  • The importance of detailed feedback
  • What our content operations tech stack looks like

Listen on Spotify or Apple Podcasts.


Tom Whatley

Founder & CEO, Grizzle


Erica Schneider

Erica Schneider