Digital PR Services

Create an explosive brand and accelerate organic growth

Original research and data-driven content creation.
A SaaS digital PR methodology to drive attention and backlinks.
Get featured in leading publications, generate brand awareness, and improve SEO.

Brand is the new link building

The old B2B marketing playbooks are being thrown out. Today, brand is more important than ever, playing a critical part in the buyer journey.

Why? Because buyers trust brands that offer insights and help them solve their problems in unique and entertaining ways.

But getting attention is harder than ever. To generate links and media mentions, you need content that turns heads and sparks a conversation.

Which is why digital PR is more critical for SEO and brand awareness than ever. Get people talking about you, and you’ll establish authority, awareness, and market omnipresence.

Most importantly, you influence what people search for. This means more buyers seeking out your brand, products, solutions, and ideas.

Campaigns for brand awareness and demand generation

The fundamentals of SEO remain relatively unchanged.

Digital PR, on the other hand, is a wildly different beast.

The creative approaches that performed well last month may not work today.

That’s why we’re at the forefront of digital PR experimentation—testing new approaches and content formats before they become saturated.

Get a digital PR roadmap that adapts to shifts in the content landscape—before you read about them in a blog post.

Publish and promote head-turning content

Editors, journalists, and content creators are hungry for great content to share with their audiences.

The problem is, most of it is boring. They’ve seen it a hundred times before.

You don’t need to reinvent the wheel with new formats. But you do need to share new stories and insights.

We’ll help you understand your market's needs and find angles and stories that they’re truly hungry for.

Personalized outreach and relationship building

Getting the attention of editors and journalists is the hardest part of digital PR.

Their inboxes are bombarded with stale and irrelevant outreach messaging that follows the playbook from 2008.

That’s why we build relationships with publications and media professionals.

How? By getting them involved in our content production processes and giving them stories, data, and insights that they truly want.

Outreach is easy when you understand your audience. And that’s what we do best.

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Our digital PR philosophy

Ahead of the curve and turning heads—here’s how we get results:

Quality content

Content is the foundation of a strong digital PR strategy. We’ll help you build trust using editorial and data-driven content.

Relevancy > volume

It doesn’t matter how many links you get. What matters is relevancy and quality. Less is more, and we have the results to prove it.

Media relationships

Good outreach gets your content in front of the right people. We do it without burning your reputation, prioritizing relationships over volume.

How Pipedrive increased user sign-ups by 33%

See how Grizzle helped Pipedrive scale their content and organic growth program with quality-driven editorial and optimization systems.

DIGITAL PR

441%

increase in search traffic.

ORGANIC GROWTH

117%

increase in blog traffic.

DEMAND GENERATION

3x

increase in SQLs from content and digital PR.

USER ACQUISITION

47%

increase in user sign-ups.

How Tide increased organic traffic by 112%

Learn how Grizzle helped Tide produce and distribute content at all stages of the funnel to generate leads and sign-ups

Digital PR content formats

We'll help you produce content that generates buzz and backlinks:

Original research

Studies and data-driven reports that build thought leadership.

Industry analysis

Break down shifts in the market and share your expert commentary.

Reactive content

Respond to newsworthy content and industry changes as it happens.

Guest posts

Get content published in DA80+ sites like Shopify, MarketingProfs, and Inc.

Citable sources

Roundups and sources that creators are looking to cite in their content.

Tools and microsites

Build software, tools, and other resources that drive attention.

How our digital PR service works:

Flexible and end-to-end services for B2B and SaaS brands

Strategy

  • Digital PR roadmap
  • Competitor analysis
  • Topic ideation and conception

Campaigns

  • Research and trend analysis
  • Distribution roadmap
  • Data analysis
  • Media list building

Content

  • Data-driven content and reports
  • Reactive commentary and analysis
  • Editorial content
  • Guest blogging

Distribution

  • Influencer partnerships
  • Personalized outreach
  • Grizzle partner network

Working with Grizzle has been a great experience. They've helped us scale up our content production, folding in seamlessly with our internal content operations. All while maintaining a high standard of content quality.

Kyle Byers

Director of Organic Search

Grizzle's end-to-end solutions help us rank content in a highly competitive market. They're completely on our wavelength, providing us with high-quality content and distribution services that drive traffic and user sign-ups.

Christian Westcott

Head of Inbound Marketing

For years I'd been searching for a content partner like Grizzle knowing how valuable such a service would be. No other content vendor I've worked with before has been better. Having someone I can rely on to deliver high-quality, SEO-friendly content consistently has been essential for success.

Chandal Nolasco da Silva

VP Demand Generation

Grizzle has helped me earn tremendous SEO results. They're brilliant, professional, and most important of all - always make life easier for me and make me look good in front of my boss. That’s what a services partner should do.

Gaetano DiNardi

Director of Growth Marketing

Grizzle’s approach to product-led content is unique, intelligent, and highly effective. It provides significant value to our very niche audience, driving conversions and improving product adoption. With Grizzle, content has become a key pillar of our sales and CRM strategies.

Andrew Wallace

Managing Director

Working with Grizzle is a breeze. They are pros who know exactly what they’re doing and have a modern marketing playbook that gets results. Grizzle’s content quality is top-notch, and their work directly contributed to our SEO and PR efforts.

David Fallarme

Marketing Director

Book a consultation

Get a free organic growth strategy session

Book a call and together we'll explore:

  • Your organic growth and content marketing goals
  • How the Grizzle methodology can work for you
  • Some "quick wins" you can action right away
Thank you! We'll be in touch within two working days. In the meantime, check out the blog.
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