Data-Driven Storytelling, Conversion-Driven Content, and Super Mario

Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.

Meet the makers

Maker Mixtapes is a podcast about the entrepreneurs, creators, and marketers building impressive things in their field. From content marketing to YouTube and growth, agency life to e-commerce and SaaS, this podcast aims to dissect and share lessons from their success.

Listen to Gemma and other episodes from the brightest minds in tech and business on Spotify or Apple Podcasts.


Gemma Joyce

Head of Content, Brandwatch


Tom Whatley

Founder & CEO, Grizzle