When built the right way, B2B influencer relationships can be invaluable.
They can lead to business development opportunities
They can help you distribute your owned content to a larger audience
They provide an opportunity to work on co-marketing projects together
The trouble is, most advice begins...
Most marketers think guest blogging is a waste of time.
This quote from Matt Cutts, former head of webspam at Google:
"Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time...
It's that time of year.
Everyone is talking about content marketing trends for the new year. The channels and techniques that will make an impact towards growth in 2018.
Yet one thing will remain the same: Getting your content into the hands of the right people is...