Sales Methodologies, Building Trust, and B2B YouTube Content

Andy Whyte is the founder of MEDDICC, where he’s written a book, produced a course, and creates incredibly in-depth content around the sales methodology of the same name. Here, we talk about applying this methodology to build customer trust, how he self-published his book, and building a niche YouTube channel that averages 2,000 views per video.

Meet the makers

Maker Mixtapes is a podcast about the entrepreneurs, creators, and marketers building impressive things in their field. From content marketing to YouTube and growth, agency life to e-commerce and SaaS, this podcast aims to dissect and share lessons from their success.

Listen to Andy and other episodes from the brightest minds in tech and business on Spotify or Apple Podcasts.


Andy Whyte

Founder, MEDDICC


Tom Whatley

Founder & CEO, Grizzle