The Rise of Lavender, Journalism, and Content that Creates Lasting Impressions

Chelsea Castle is the Senior Content Director at Lavender.Lavender is changing the way that B2B brands (and the people behind them) intract with their audiences on social media.

They're one of the most fun SaaS brands in the space right now.In this episode, Chelsea shares the philosophy behind Lavender's content strategy, how her background in journalism paved the way for her career in content marketing, and how the way your content makes your audience feel is just as much as the value you deliver.

Follow Chelsea on LinkedIn.

Check out the Lavender blog.