How Geckoboard increased Sign-ups by 25% with a BOFU SEO Strategy

Creating an SEO strategy to drive trial sign-ups needs careful planning, and knowing where to start is tricky. There’s often a long lag time for SEO to deliver results. How do you prioritize content, execute a plan, and define leading indicators along the way?

Dale Pearson, Head of Marketing at Geckoboard, shares his learnings using SEO to increase free trials in 6 months.

This webinar will give you a detailed, actionable framework that Dale used at Geckoboard to identify which areas of content to focus on to move the needle and how to execute.

You'll learn:

• ​How Geckoboard identified a repeatable content framework that increased trial signups by over 25%
• ​​How to use analytics to identify inbound opportunities and spot content opportunities to increase trial signups
• ​Why marketers should prioritize more real-world examples in their content

​This session will benefit anyone growing a product-led SaaS company, whether you're a founder, marketing leader, or growth marketer. Dale will walk through a 20-minute presentation followed by a Q&A section where you can ask questions.

About the Speaker

Dale Pearson is Head of Marketing at Geckoboard – a B2B SaaS company that makes it easy for anyone to create real-time KPI dashboards. Before heading up the marketing team, Dale led Geckoboard's content strategy, where he produced a mix of written and video content. Dale has worked in marketing for 10 years, leading marketing functions in both the world of B2B SaaS and the charity sector.