July 25, 2023, 2:00 PM BST
Head of Marketing, Geckoboard
Head of Marketing, Grizzle
Creating an SEO strategy to drive trial sign-ups needs careful planning, and knowing where to start is tricky. There’s often a long lag time for SEO to deliver results. How do you prioritize content, execute a plan, and define leading indicators along the way?
Dale Pearson, Head of Marketing at Geckoboard, shares his learnings using SEO to increase free trials in 6 months.
This webinar will give you a detailed, actionable framework that Dale used at Geckoboard to identify which areas of content to focus on to move the needle and how to execute.
This session will benefit anyone growing a product-led SaaS company, whether you're a founder, marketing leader, or growth marketer. Dale will walk through a 20-minute presentation followed by a Q&A section where you can ask questions.
Dale Pearson is Head of Marketing at Geckoboard – a B2B SaaS company that makes it easy for anyone to create real-time KPI dashboards. Before heading up the marketing team, Dale led Geckoboard's content strategy, where he produced a mix of written and video content. Dale has worked in marketing for 10 years, leading marketing functions in both the world of B2B SaaS and the charity sector.