July 25, 2023, 2:00 PM BST

How Geckoboard used SEO to Radically Increase Free Trials in 6-months

Join us on

July 25, 2023, 2:00 PM BST

By clicking this button, you agree to our Privacy Policy.

Thanks for registering! Please check your inbox.
Oops! Something went wrong while submitting the form.

Webinar recorded on July 25, 2023

Join our live webinars and learn from the best SaaS marketers in the business.


Dale Pearson

Head of Marketing, Geckoboard


Christina Pashialis

Head of Marketing, Grizzle

Creating an SEO strategy to drive trial sign-ups needs careful planning, and knowing where to start is tricky. There’s often a long lag time for SEO to deliver results. How do you prioritize content, execute a plan, and define leading indicators along the way?

Dale Pearson, Head of Marketing at Geckoboard, shares his learnings using SEO to increase free trials in 6 months.

This webinar will give you a detailed, actionable framework that Dale used at Geckoboard to identify which areas of content to focus on to move the needle and how to execute.

What You Will Learn

  • ​How Geckoboard identified a repeatable content framework that increased trial signups by over 25%
  • ​​How to use analytics to identify inbound opportunities and spot content opportunities to increase trial signups
  • ​Why marketers should prioritize more real-world examples in their content

​This session will benefit anyone growing a product-led SaaS company, whether you're a founder, marketing leader, or growth marketer. Dale will walk through a 20-minute presentation followed by a Q&A section where you can ask questions.

About the Speaker

Dale Pearson is Head of Marketing at Geckoboard – a B2B SaaS company that makes it easy for anyone to create real-time KPI dashboards. Before heading up the marketing team, Dale led Geckoboard's content strategy, where he produced a mix of written and video content. Dale has worked in marketing for 10 years, leading marketing functions in both the world of B2B SaaS and the charity sector.