Using statistics and third-party data is common practice in content marketing. Saying “short subject lines get better open rates” is far more effective when accompanied with a study that analyzed a few hundred emails and found it to be true.
Like any practice, the over-reliance on employing stats this way has its downsides; namely inaccurate sources, misrepresentation of facts, and a chain of blog posts citing each other that obfuscate original sources.
In this first edition of our new Demandist segment, Grizzle’s very own Jenna St John (Editor), Erica Schneider (Head of Content), and Tom Whatley (Founder & CEO) talk about:
Listen now on Spotify or Apple Podcasts.
Founder & CEO, Grizzle